What Are You Willing To FIGHT For This Year?

The 4 Weapons You’ll Need to Win Your Battles in 2016!

I wanted to send out a Blog or deliver a Podcast to you on 1.1.16. I wanted to inspire you. I wanted to send you something that wasn’t just like…

…let’s go get ‘em…let’s kick butt this New Year…let’s set goals the right way…let’s make our New Year’s Day resolutions, blah, blah, blah.

I wanted to really say something truly meaningful, because, like you, I got all of the same emails from all of the so-called self-help gurus (like me) and it all sounded the same…like white noise, like they were just trying to sell me something. So I didn’t send out anything to my www.JoeBuzzello.com and my www.CAPequation.com subscribers. I refrained from filling your inbox with more crap. LOL!

Then, on Sunday, I received a little inspiration from pastor Rick Warren.

I watched his sermon on-line with my wife and he talked about things that were worthy of fighting for in life. The theme of his general message inspired me. I got to think about how his theme relates to starting off (and finishing off) our production year. I thought of WHAT we should be willing to fight for in our life and then thought about HOW we should fight for them.


Think about New Year’s resolutions—how long most of them last. If we were to be honest with ourselves, most of them don’t last until the end of January! We make these grandiose New Year’s resolutions, we may even announce them to family and friends and then we give up on them as soon as our spirit grows weak or our energy level gets low. And then we feel even worse than if we didn’t make any resolutions in the first place.

Most goals, objectives and New Year’s resolutions are pretty darn good ideas. In many cases these resolutions may be about improving our health through diet or exercise, bettering our personal relationships or about getting to the next level in our professional careers. Good stuff, right? We should be able and willing to adhere to our commitments to improve these important aspects of our lives, right? So, if the things we set out to do are so righteous and important, then why do most New Year’s resolutions die such a quick and sudden death? It’s certainly not because of intention. We set out the year with every intention to get these things done. I believe we fail the fight to reach our important goals and objectives because we don’t support them properly with a solid foundation of thoughts and actions.

We go into battle without any weapons!

Who in the world would ever dare going into a real battle unarmed? However, if we set out to reach our worthy goals and we employ no weapons to support the fight that’s exactly what we have done! I’ve actually put a lot of thought into what’s worth fighting for and how we can win those fights almost every time. In this blog I am going to outline the four simple weapons you should take into your battles.

Before I list those weapons, I want to make sure you and I are in alignment on one critical point. Regardless of how big or small your goals, objectives or resolutions are, there is going to be a fight. No goal, small or large, will be easy or happen without a battle. The universe will offer invisible resistance and the level of that mystic resistance is almost always in direct proportion to the size of your dream and the impact it will have on your life and others.

So, know this going in, if you want to do something great, there is going to be a fight!

You are going to set out with the best intentions on January 1st and then some obstacle will be thrown in your path. You’ll begin the year with vigor and then someone or something will change and you’ll have to readjust. You will start your year with the highest level of energy and things won’t immediately fall into place and you’ll get tired. You will then have to fight and you will need some weapons.

Weapon #1 – FAITH

“Whatever the mind of man can conceive and believe, it can then achieve.” —Napoleon Hill

The very first thing I want you to do is to go to work on your FAITH. The above quote formed the early foundation of my success in sales and this exact quote became a weapon I had to pull out and use many times. There was no shortage of well-meaning friends that were trying to dissuade me from embarking on a career in 100% commission sales versus going off to college with them. Faith can move mountains. It protects you from doubt and enables you to control your world versus letting the world control you. Your faith in what you CAN and WILL become and build is your most important weapon!  


After you settle on a way to have strong faith in what you want to accomplish, the very next weapon I want you to gather is a small group of people that can and will support you with your goals and objectives. I don’t believe we are supposed to fight any battles in this life alone. No real soldier in a real war has ever done that. That wouldn’t even make a shred of sense. So, if that’s true, then why do we sometimes isolate ourselves? I believe ego is one of the biggest factors, but regardless of what’s holding you back from asking for help, I want you to seek out the following 4 types of support ASAP:

1. Hierarchy/Upline

If you are in commission sales or network marketing there is someone that makes a dime every time you make a dollar. Seek that person out (or anybody above you) and develop a strong relationship with them. They have a vested interest in your success and there is always some person in your upline that will assist you.

2. Peers

Look around you. There are always seasoned and successful peers that would be willing to share best practices with you and mentor you. (Select only the most positive peers to communicate with) You will learn different things from them than you will from people in your hierarchy. Often peers are brutally honest and their lack of a filter and their authentic perception of you will help you grow.

3. External Professional Coaching

I’m actually talking about people like me. I’m not sure I would be anywhere close to where I am today without the great and impartial professional advice and coaching I’ve had. External coaches can challenge all of the status quo and they have no bias regarding the most direct route you should take to fulfill your potential.

4. Life’s Board of Directors (LBOD)

If you haven’t already done this, I’d like you to select a few people (outside of your professional bubble) that are wiser than you. They could be a parent, an aunt or uncle or a close friend of your family. These are the people you can go to when you have a life-changing or life-altering decision. These are the people that can help you make important decisions when you are at personal or professional crossroads in your life.


Would you believe it if I say that we don’t always do what we intend to do? LOL! How often in our lives did we get tired and then simply do what we felt like doing at that moment versus doing the right thing? We all get tired. I can assure you that you’re going to get tired as you work towards what you are fighting for. When you do get tired you need to reach for this weapon—the weapon we call LONG-TERM THINKING.

When your energy level starts to get low, ask the question…

“What do I need to do today to get to where I want to be tomorrow, next week or next month?”

What we’re challenging you to do is to choose to do the RIGHT thing versus the EASY thing. If you carefully analyze your life and the lives of others you can quickly reach the conclusion that most of the problems we create for ourselves are because of our inability to delay gratification.

Getting into debt is a good example of this.

Typically, if we are heavily in debt it is because we bought something (or a lot of things) that we simply could not afford. We had a feeling that we wanted the things we knew we couldn’t afford, but we were unwilling to delay the gratification. We believed that these things would bring us joy or make us feel better, so we whipped out our Visa card and charged away. As a result of not practicing long-term thinking, the massive debt we now have serves as a permanent reminder of a temporary feeling.

When you move towards the focus of what’s going to serve you well two months or two years from now—when you have the disciplined mentality to delay gratification for a short while—it is then that you move closer to your end-goal, the long-term satisfaction that your major objectives will bring.


If you practice #1, #2 and #3 successfully, then there is only one more weapon you will need to add to your arsenal. I am going to challenge you to protect your mind by putting on some powerful headgear. I am going to ask you to read each and every day. I am going to suggest that you begin to build a small library of books that inspire you and create positive energy for you.

Faith takes work to maintain. Reading 15 – 30 minutes each day is the way you maintain your faith. Your books can be made up of positive mental attitude (PMA) books as well as spiritually based books. I know of many super successful people that read the Bible each day and add other PMA books to their reading list. We are asking you to read every day for the same reasons you eat food each day and shower each day. You are feeding and cleansing your mind when you employ this powerful weapon.

So, I guess it’s time to ask, “What things are worth fighting for this year?” If you are typical of most of the high-powered salespeople we work with, your personal and professional New Year’s wish list may look like this:

  • Reduce Debt
  • Grow Spiritually
  • Better Diet
  • Exercise More
  • Better Marital Relationship
  • Improve Parenting Skills
  • Become a Better Friend
  • Victory over my Fears
  • Going to the Next Level of Sales Production
  • Win National Sales Awards
  • Gain a Promotion
  • Improve Leadership Skills
  • Increase Income

These are all solid goals, objectives or resolutions. In fact, they are GREAT things to think about improving in your personal life or career. But if I am right…and I know I am…when you set out with the best intentions to do any or all of these things, the Universe will fight back. Remember, the greater the goal, the greater the resistance. By the way, I actually know a thing or two about obstacles—bad things that happen to good people.

I’m curious, have any of the following obstacles or setbacks happened in your life?

Misplaced loyalties causing pain to you and others…causing hurt to others as a result of your bad decisions…making bad financial decisions and investments…loss of a once profitable business…declaring bankruptcy…having your home go into foreclosure…have a whole group of so-called friends abandon you…the loss of a marriage…the loss of a parent or loved one?

I’m pretty sure that many of you have had one or more of these obstacles or setbacks occur in your life. It would be rare if all of these things happened to you over your lifetime, even rarer if ALL of them happened in a span of about eighteen months.

But that’s exactly what happened to me in 1986-1987.

Between the spring of 1986 and the fall of 1987 each one of the obstacles and setbacks listed above occurred in my life. I misplaced loyalties and that caused me to make bad financial decisions and a horrific investment choice. As a result, my family and I lost $470,000 in a real estate Ponzi scheme, one orchestrated by my best friend at the time. While all this was happening, my father was diagnosed with lung cancer and passed away. My highly profitable business disintegrated, my home slipped into foreclosure and I was forced to declare personal bankruptcy. During September of 1987, at what I thought was the end of the wave of bad things, I came home for dinner and my wife announced she was leaving me.

I haven’t really told too many people about this period of time in my life. I finally decided to write a book about it, one that I decided would be better served up as a work of fiction. If you are interested in a really great story with some rich characters, then use the link below to access the book. The reviews on Amazon have been overwhelming and gratifying. This book has struck a chord to most all that have read it.

GO HERE: Drawing Circles – The Novel

My point in telling you about this bad stuff is to make sure you know that I have some first hand experience in fighting for the life I wanted to have.

I imagine it would have been easy for me to give up and not seek to do anything great ever again. Certainly, nobody close to me would have blamed me. Instead I woke up one morning (with a vicious hangover) and I made a decision to start my life over again.

I made a decision to suspend my feelings and start fighting again.

The actions I took were to renew my FAITH in what I knew I was capable of. I began to surround myself with the right people, a SUPPORT SYSTEM. Then I decided to engage only in LONG-TERM THINKING. I also began reading again. I became even a more voracious reader than ever before. I put on some POWERFUL HEADGEAR and began to fight. I went into battle with all of the best weapons.

All that happened next is I met the woman of my dreams and I earned millions in my chosen field. That’s all.

So…last question. What do you want written on your tombstone…

“Here lays Bob. He was a real average guy that never fought for anything in his life. He had a lot of potential, but he had a few challenges…so he didn’t finish the race. He just settled for whatever crumbs life would throw him.”

Or instead, do you want to be remembered as a person who was willing to fight through the battles that life had to offer—the kind of person that people looked up to because you were always trying to reach the personal and professional potential that God gave you. Do you want to be remembered as a person that was willing to fold up your tent when things got a little bit tough—when life threw obstacles and setbacks at you?

I think I may know the answer, but the YEAR is NEW and the battles are yours to fight and win. Please let me know how I can help you reach your professional goals this year.


If you haven’t had a chance to read Joe’s book, The CAP Equation, A Foolproof Formula for Unlimited Success in Sales, please click on the link below. It’s now available on Amazon: http://amzn.to/1CdFi2t

The CAP Equation© website offers free resources for commission salespeople and sales leaders. Please click on the link below for free instant access: http://www.theCAPequation.com/access/

Joe Buzzello is a nationally recognized expert on direct selling and sales leadership. He has built legacy sales teams and experienced unprecedented success in individual and business-to-business markets as well as the network marketing industry. Joe has held executive level positions for Fortune 500 companies, but he has never strayed far from the art and science of selling, which he loves. In early 2014, Joe began writing, speaking, and coaching through his proprietary platform, The CAP Equation©. Please visit Joe at: http://www.CAPequation.com



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