Are You a Victim of CAREER Identity Theft?

I’ll place this blog article in the “really short but impactful” category.

My question is: Have you unwittingly become nothing more than a cog in the wheel—just another face in the crowd—within your organization? Now, don’t go off on and think I’m telling you that if you sell or ‘rep’ for a company, they suck, or you’re a pawn or a number……that’s not at all what I’m saying or asking.

I’m simply asking you if you have become so institutionalized over time that you’ve allowed your personal identity and personal brand to slip into oblivion?

The reason I offer this question for you to ponder is that I’m starting to notice a trend that concerns me. As some sales organizations grow and become more concerned with homogenization, protocols, proprietary sales processes and systems, (those can also be good things) they can also be sending a message that you should or must conformimitate everyone else around you.

But there’s a great cost to you personally and financially (as a salesperson, entrepreneur or leader) if you’ve consciously, subconsciously or unconsciously begun acting in kind and have slipped into obscurity.

When you look like and act like everyone else, you begin to lose your edge in your marketplace!

I’m not suggesting you do things or say things that fly in the face of corporate guidelines or protocols. I’m simply suggesting that you take a check-up from the neck-up so that you can discover how well you are leveraging what makes you UNIQUE in your marketplace.

If you are just another faceless rep or leader for your company, nobody is going to notice you.

Your prospects won’t notice you!

Your peers won’t notice you!

Your direct report won’t notice you!

The C Suite won’t notice you!

Other companies and influencers in your industry won’t notice you!

Do I need to go on?

I know that you know that it’s a crowded and noisy world. If you want to advance your career, you’ll need to be noticed.

And it’s very easy NOT to get noticed when you aren’t leveraging your personal and unique identity. So, here’s what I’d like you to do. First, ask these questions:

  • What are my core competencies?

What things (work) do I do really well surrounding my company’s products, solutions? What stands out?

  • What Market(s) are my strengths?

Are their markets, industries or sectors that I know well and/or am recognized in? Is there a market niche I can exploit?

  • What are my personal differentiators?

What makes me different? Is there a part of my background that can be highlighted? How about a specific level of education? Is there a knowledge base or accomplishment that can be emphasized?

Then, after you’re able to re-discover some things about yourself, then spend some time—actually print out this article and do some work planning how you can start to push your personal identity forward again.

3 ACTIONS to promote/position myself better in my industry/marketplace:





If you aren’t in a growth mode—don’t care about getting to the next level of income, then ignore this blog article.

However, if you’ve reached a point where you are really looking at your career and asking questions like…:

  • How can I move to that elusive next level?
  • What am I worth in the marketplace?
  • Am I in the right vehicle?
  • Am I in the right seat on this bus?
  • What do I want my future to look like?
  • How many more years do I want to run at this level?
  • How can I maximize the hours I spend working?

…then start here…start with those questions and get moving on the development of your personal identity—your personal brand.

Because you don’t want to be a victim of career identity theft!

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Joe Buzzello is a nationally recognized expert on the roles of direct selling, entrepreneurialism and leadership. He has built legacy sales teams and experienced unprecedented success in individual and business-to-business markets as well as the network marketing industry. Joe has held executive level positions for Fortune 500 companies, but he has never strayed far from the art and science of selling, which he loves. In early 2014, Joe began writing, speaking, and coaching through his platform, and The CAP Equation©.


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